Kirsten’s Got Questions

Kirsten’s Got Questions

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survey design 101 ✅
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survey design 101 ✅

Three Survey Design Decisions That Shape Everything
When people think about what makes a great survey, they almost always focus on writing good questions.
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Kirsten Lee Hill, Ph.D.
Surveys are too easy... and too hard.
You can launch a survey faster than you can microwave popcorn.
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Kirsten Lee Hill, Ph.D.
Survey design isn't hard. It's a process.
Over the past few months, I’ve been working to fine-tune an AI algorithm that gives useful feedback on survey questions—part of my mission to help…
 • 
Kirsten Lee Hill, Ph.D.
Survey design isn’t like a dinner party.
One foundational flaw can ruin everything—no matter how good the rest of it looks.
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Kirsten Lee Hill, Ph.D.
2
You Treat Data Like Gold—So Why Am I Giving It to You for Free?
Every day, you’re asked to give feedback.
 • 
Kirsten Lee Hill, Ph.D.
You’re Asking the Wrong Question About Your Survey
Every time I teach a course or run a Q&A, someone asks me:
 • 
Kirsten Lee Hill, Ph.D.
Don't ask a question you won't understand the answers to.
The world is drowning in bad data.
 • 
Kirsten Lee Hill, Ph.D.
It IS Going to Write Itself. That's a problem.
AI can be your co-pilot in survey design. But if you hand it the controls, don’t be surprised when you crash into a wall of mediocrity.
 • 
Kirsten Lee Hill, Ph.D.
Most People Have No Idea Their Surveys Are Bad
And no one’s pushing them to do better.
 • 
Kirsten Lee Hill, Ph.D.
If You and Your Team Are the Only Ones Who’ve Read Your Survey, You’re Doing It Wrong
You reviewed the questions.
 • 
Kirsten Lee Hill, Ph.D.
Stop Hiding Behind “Done Is Better Than Perfect”
Survey design is not the place for a "just ship it" mentality.
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Kirsten Lee Hill, Ph.D.
Is Your Impact Survey an Exercise in Compliance — or a Meaningful Story?
It’s a call-out for funders, but a wake-up call for everyone
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Kirsten Lee Hill, Ph.D.
© 2025 Kirsten Lee Hill, Ph.D.
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